Sylabus predmetu MARKR - Marketing (RSZ) (FH - SS 2019/2020)

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Course code: MARKR
Course title in Czech:
Marketing (RSZ)
Course title in English: -- item not defined --
SS 2019/2020
Mode of completion and number of credits:
Exam (4 credits)
Mode of delivery and timetabled classes:
full-time, 2/2 (hours of lectures per week / hours of seminars per week)
Level of course: bachelor
Course type: optional
Type of delivery: usual
Mode of delivery for our mobility students abroad: -- item not defined --
Language of instruction: Czech
Course supervisor:
Mgr. Ing. Martin Prokeš, Ph.D.
Course supervising department:
Department of Marketing and Trade (FBE)
Teachers: Ing. Patrik Kubát (examiner, instructor)
Mgr. Ing. Martin Prokeš, Ph.D. (examiner, lecturer, supervisor)
Ing. Šárka Stojarová, Ph.D. (examiner, instructor, lecturer)
Timetable in this semester:
Tuesday8.00-9.50ZFAC1 (Led)M. ProkešLecture
Every week
ZFAC1 (Led)
P. KubátSeminar
Every week
Aim of the course and learning outcomes:
The aim of the course is to learn students with the basics of marketing and with the basic principles and procedures in marketing, which can be used outside their studies both in business and in everyday life. The basic procedures and tools of contemporary marketing, marketing research, marketing strategies, consumer behavior studies, competition, marketing mix and marketing management will be discussed.
Course content:
The content of the course has not been saved in this language version.
Learning activities and teaching methods:
Type of teaching method
Daily attendance
22 h
22 h
professional educational excursion2 h
2 h
project work
20 h
preparation of presentation
20 h
elaboration and execution of projects
40 h
128 h
Assessment methods:
Submission and presentation of the semestral project, credit according to the final written test, final oral exam. Fulfillment of points at least 60% of all evaluated tests and tasks.
Assessment criteria ratio:
Requirement type
Daily attendance
0 %
Recomended reading and other learning resources:
ARIELY, D. Jak drahé je zdarma : proč chytří lidé přijímají špatná rozhodnutí : iracionální faktory v ekonomice i v životě. 1st ed. Praha: Práh, 2009. 215 p. ISBN 978-80-7252-239-2.
KELLER, K L. -- KOTLER, P. Marketing management. Praha: Grada, 2013. 816 p. ISBN 978-80-247-4150-5.
SINEK, S. Začněte s proč: jak vůdčí osobnosti inspirují k činům. 1st ed. V Brně: Jan Melvil, 2013. 255 p. Žádná velká věda. ISBN 978-80-87270-55-4.
WONG, V. -- SAUNDERS, J. -- KOTLER, P. Moderní marketing. Praha: Grada, a.s., 2007. 1041 p. ISBN 978-80-247-1545-2.
PELSMACKER, P D. -- GEUENS, M. -- BERGH, J V D. Marketingová komunikace. Praha: Grada, 2003. 581 p. ISBN 80-247-0254-1.

Course listed in study plans for this semester:
-- item not defined --
Course listed in previous semesters:
 (and older)
Teaching place:

Last modification made by Josef Knézlík on 10/30/2019.

Typ výstupu: