Course syllabus MRKT1 - Marketing 1 (FA - SS 2019/2020)


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Course code:
MRKT1
Course title in Czech:
Marketing 1
Course title in English:
Marketing 1
Semester: SS 2019/2020
Mode of completion and number of credits:
Exam (4 credits)
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course: bachelor
Course type:
required
Type of delivery: usual
Mode of delivery for our mobility students abroad:
-- item not defined --
Language of instruction:
Czech
Course supervisor:
Course supervising department:
Faculty:
Teachers:
Ing. Andrea Králiková (instructor)
Ing. Patrik Kubát (instructor)
doc. Ing. Kateřina Ryglová, Ph.D. (examiner, lecturer, supervisor)
Prerequisites: none
 
Timetable in this semester:
Day
From-till
Room
TeacherEntry
Frequency
Capacity
Note
Wednesday
7.00-8.50
Q14
A. Králiková
Seminar
Even week
29
 
Wednesday
7.00-8.50
Q14Seminar
Odd week
27 
Thursday
13.00-14.50
Q02K. RyglováLecture
Every week
170
Společná přednáška s MRKTPC
Thursday
15.00-16.50
Q38
Seminar
Odd week
25 
Thursday
15.00-16.50
Q38
Seminar
Even week
25
 
Thursday
17.00-18.50
Q38
SeminarOdd week
25
 
 
Aim of the course and learning outcomes:
The aim of the course is to familiarize students with the foundamentals and principles of marketing, with emphasis on the agrarian market. In addition, to teach students marketing thinking and practices that can be used in the field of marketing practice. The students will also learn basic methods and tools of contemporary marketing and marketing management.
 
Course content:
1.
Principles of marketing (allowance 2/1)
2.Marketing management (allowance 2/1)
3.
Marketing strategies (allowance 2/1)
4.
Marketing plan (allowance 2/1)
5.Marketing enviroment (allowance 2/1)
6.
Analysis of portfolio (allowance 2/1)
7.
Marketing information system (allowance 2/1)
8.
Consumer bahavior (allowance 2/1)
9.
Segmentation (allowance 2/1)
10.
Marketing mix (allowance 2/1)
11.
Product (allowance 2/1)
12.Place (allowance 2/1)
13.Price (allowance 2/1)
14.Promotion - marketing communication (allowance 2/1)
15.
International marketing (allowance 2/1)
Learning activities and teaching methods:
Type of teaching methodDaily attendance
lecture
28 h
practice
14 h
preparation for exam18 h
preparation for regular assessment
10 h
preparation for regular testing
10 h
elaboration of reports
2 h
elaboration and execution of projects
20 h
writing of seminar paper
10 h
Total
112 h
 
Assessment methods:
Exam (4 credits), assignments in seminars, final project and a final test, the necessary knowledge from lectures and seminars, literature and mandatory files on the DS. More detail for a particular semester in the syllabus at DS (Document Server).
 
Assessment criteria ratio:
Requirement typeDaily attendance
Total
0 %
 
Recomended reading and other learning resources:
Basic:
KARLÍČEK, M. Základy marketingu. 2nd ed. Grada, 2018. 285 p. ISBN 978-80-247-5869-5.

Recommended:
KELLER, K L. -- KOTLER, P. Marketing management. Praha: Grada, 2013. 816 p. ISBN 978-80-247-4150-5.
KOZEL, R. -- SVOBODOVÁ, H. -- MYNÁŘOVÁ, L. Moderní metody a techniky marketingového výzkumu. Praha: Grada Publishing, a.s., 2011. 304 p. ISBN 978-80-247-3527-6.
HALL, C M. Wine marketing: a practical guide. 1st ed. Amsterdam: Elsevier, 2008. 344 p. ISBN 978-0-7506-5420-3.

Course listed in study plans for this semester:
Field of study B-AB-AB Animal Breeding, full-time form, initial period WS 2018/2019
Field of study B-AS-AM Agricultural Machinery, full-time form, initial period WS 2018/2019
Field of study C-FT-FT Food Technology, full-time form, initial period WS 2019/2020
 
Course listed in previous semesters:
SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017, WS 2016/2017 (and older)
Teaching place:
Brno


Last modification made by Ing. Michal Karhánek on 04/23/2020.

Type of output: