Course syllabus AGD1 - Graphic Design Studio I (FFWT - WS 2019/2020)

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Course code: AGD1
Course title in language of instruction: Ateliér grafického designu I
Course title in Czech: Graphic Design Studio I
Course title in English: Graphic Design Studio I
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/2 (hours of lectures per week / hours of seminars per week)
Language of instruction: Czech
Level of course: bachelor
Semester: WS 2019/2020
Name of lecturer: akad. soch. Tamara Buganská (examiner, instructor, lecturer, supervisor)
RNDr. Tomáš Hála, Ph.D. (examiner, instructor, lecturer)
Prerequisites: not State Bachelor Examination or now State Bachelor Examination or Product Design Studio III or now Product Design Studio III
Aims of the course:
The course is designed for graduates in fields dealing with design and construction of furniture to satisfy their needs and demands in the field of their activities, particularly as regards presentation of their own design work, for business correspondece and processing of product documentation .

Knowledge and skills gained in lectures and practical lessons can be applied while using and combining types with images, and for mastering of typesetting and typography, reproducing and printing, typographic layout of documents, and DTP.
Course contents:
1.Introduction into Typography and Typesetting (allowance 12/4)
a.Types and Typography -- introduction, history, terminology
b.Typesetting Rules and Recommendations (general part)
c.Titles, Paragraphs
d.Image Elements and Its Incorporation into Documents
e.Fonts -- availability, evaluation, use, legal view

2.Image Processing (allowance 8/4)
a.Bitmap and Vector Images, Editors
b.File Formats
c.Color Models

3.Graphical Design -- Theoretical Part (allowance 8/0)
a.Brand, Logo, Registered Mark -- terminology, creation, legal view
b.Corporate Design -- - firemní a propagační styl, design manuál

4.Graphical Design -- Practical Part (allowance 0/20)
a.Creation of Personal Initials and Corresponding Design Manual
b.Design of Business Correspondence
c.Design of a Poster Focused on Given Topic

Learning outcomes and competences:
Generic competences:
-Ability to apply knowledge
-Ability to create new ideas (creativity)
-Ability to work independently
-Capacity to learn
-Professional knowledge
-Skilled at utilizing and processing information

Specific competences:
-Increase of the level of graphic expression
-Inspiration in history
-Knowledge of history of design
-The ability to use the acquired knowledge in practice

Type of course unit: required
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     practice14 h
     consultation14 h
     preparation for exam28 h
     preparation of presentation28 h
     elaboration and execution of projects28 h
Total140 h
Assessment methods:
The exam consists of the theoretical part (written exam, answering questions)
and practical part (elaborated tasks and their defence).
Design of the task and quality of presentation are assessed.

The grading comprises evaluation of the written exam and of elaborated
tasks. Also considered is attendance at lectures and practical courses, and whether the tasks have been submitted before deadlines.
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQHLAVSA, O. -- SEDLÁČEK, F.Typografická písma latinkováPrahaSNTL1957
RQHLAVSA, O.Typographia 1 : Písmo, ilustrace, knihaPrahaStátní nakladatelství technické literatury1976
RQHLAVSA, O. -- WICK, K.Typographia 2 : FotosazbaPrahaStátní nakladatelství technické literatury1981
RQHLAVSA, O.Typographia 3.PrahaSNTL1986


Last modification made by Ing. Alice Malá on 11/19/2019.

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