Course syllabus PETA - Corporate Social Responsibility (FBE - SS 2018/2019)

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Course code: PETA
Course title in language of instruction: Corporate social responsibility
Course title in Czech: Corporate Social Responsibility
Course title in English: Corporate Social Responsibility
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Language of instruction: English
Level of course: bachelor
Semester: SS 2018/2019
Name of lecturer: Ing. Sylvie Formánková, Ph.D. (examiner, instructor, lecturer, supervisor, tutor)
Prerequisites: Management
Aims of the course:
Students are provided with the basic knowledge and orientation in the corporate social responsibility (CSR) and business ethics. Methods of theoretical and practical integration of CSR, ethics and philanthropic activities in business strategic planning will be introduced. To achieve this aim, experts from profit and non-profit sector will be invited as speakers. Students will be actively participating on project solving and the results will practically influence the profit or non-profit sector.
Course contents:
1.Business ethic vs. corporate social responsibility (allowance 4/2)
a.History and origin of business ethics
b.The relationship between business ethics and corporate social responsibility (CSR)
c.Ethical decision making

2.The importance and origin of CSR (allowance 10/5)
a.The introduction to CSR
b.Origin of CSR
d.Corporate philanthropy
e.CSR in developing economies
f.Globalization and CSR; CSR in multination context

3.Managing and implementation of CSR (allowance 12/6)
a.How to manage CSR
b.The position of CSR in leadership of a company
c.Social accounting
d.Stakeholder management
e.Responsible investment
f.CSR in small and medium sized enterprises

4.Impact, criticism and future of CSR (allowance 4/2)
a.The impact of CSR
b.Criticism of CSR
c.Future and development of CSR

Learning outcomes and competences:
Generic competences:
-Ability to understand foreign cultures and customes
-Ability to work in international context
-Ethical commitment
-Interpersonal skills
-Leadership skills
-Work in team

Specific competences:
-The student can implement ethics in corporate strategy.
-The student is able to use ethical principles in managerial decision making.
-The student will get knowledge about business ethics.
-The student will identify problems in business environment.

Type of course unit: optional
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     practice14 h
     consultation8 h
     project work20 h
     public presentation (oral)5 h
     preparation for exam35 h
     preparation for regular assessment10 h
     preparation of presentation5 h
     elaboration and execution of projects15 h
Total140 h
Assessment methods:
Students obtain credits for their own projects solved and presented during semester, activity during seminars and participation on compulsory and optional activities during seminars, lectures and practices. Project is pracical, students realize their own socially responsible ideas a present their realization in the form of a poster. Posters will be part of an exhibition of socially responsible students´ project. Part of the course is the organisation of Socially Responsible Day at MENDELU. The participation of students is obligatory. For these activities students can obtain 10 points (active participation) and 35 points (project realization and poster). The exam is written, where students prove theoretical knowledge, the ability to implement the knowledge in business praxis by solving practical exercises. The maximum points from the examination is 30.
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQCorporate social responsibility: an ethical approachPeterboroughBroadview Press978-1-55111-294-7
RQCorporate social strategy: stakeholder engagement and competitive advantageCambridge, UKCambridge University Press2011978-0-521-14963-1
RQWERTHER, W B. -- CHANDLER, D.Strategic corporate social responsibility: stakeholders in a global environmentLos AngelesSage2011978-1-4129-7453-0
RQANHEIER, H K.Creative philanthropy: toward a new philanthropy for the twenty-first centuryMilton Park, Abingdon, OxonRoutledge20060-415-37091-4
RQFLEMING, P.The end of corporate social responsibility: crisis & critiqueLos AngelesSage2013978-1-84920-516-0
REBLOWFIELD, M. -- MURRAY, A.Corporate responsibilityOxfordOxford University Press978-0-19-958107-8
RECRANE, A. -- MATTEN, D.Business ethics: managing corporate citizenship and sustainability in the age of globalizationOxfordOxford University Press20109780199564330


Last modification made by Ing. Jiří Gruber on 02/19/2019.

Type of output: