Course syllabus PET - Corporate Social Responsibility (FBE - SS 2018/2019)

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Course code: PET
Course title in language of instruction: Společenská odpovědnost firem
Course title in Czech: Corporate Social Responsibility
Course title in English: Corporate Social Responsibility
Mode of completion and number of credits: Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Language of instruction: Czech
Level of course: bachelor
Semester: SS 2018/2019
Name of lecturer: Ing. Sylvie Formánková, Ph.D. (examiner, instructor, lecturer, supervisor, tutor)
Ing. Renata Kučerová, Ph.D. (examiner, instructor)
Prerequisites: Management
Aims of the course:
Students are provided with the basic knowledge and orientation in the corporate social responsibility (CSR) and business ethics. Methods of theoretical and practical integration of CSR, ethics and philanthropic activities in business strategic planning will be introduced. To achieve this aim, experts from profit and non-profit sector will be invited as speakers. Students will be actively participating on project solving and the results will practically influence the profit or non-profit sector. They will attend excursions.
Course contents:
1.Business ethic vs. corporate social responsibility (allowance 4/2)
a.History and origin of business ethics
b.The relationship between business ethics and corporate social responsibility (CSR)
c.Ethical decision making

2.The importance and origin of CSR (allowance 8/4)
a.The introduction to CSR
b.Origin of CSR
d.Corporate philanthropy
e.CSR in developing economies
f.Globalization and CSR; CSR in multinational context

3.Managing and implementation of CSR (allowance 12/6)
a.How to manage CSR
b.The position of CSR in leadership of a company
c.Social accounting
d.Stakeholder management
e.Responsible investment
f.CSR in small and medium sized enterprises

4.Impact, criticism and future of CSR (allowance 4/2)
a.The impact of CSR
b.Criticism of CSR
c.Future and development of CSR

Learning outcomes and competences:
Generic competences:
-Ability to make decisions
-Ability to solve problems
-Ethical commitment
-Interpersonal skills

Specific competences:
- The student will get knowledge about business ethics.
-Student is able to define the principles of business ethics
-The student can implement ethics in corporate strategy.
-The student is able to use ethical principles in managerial decision making.
-The student will identify problems in business environment.

Type of course unit: required
Year of study: Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement: There is no compulsory work placement in the course unit.
Recommended study modules: -
Learning activities and study load (hours of study load):
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     practice14 h
     professional educational excursion4 h
     consultation8 h
     project work20 h
     public presentation (oral)5 h
     preparation for exam35 h
     preparation for regular assessment4 h
     preparation of presentation5 h
     report from excursion, tour, practical placement2 h
     elaboration and execution of projects15 h
Total140 h
Assessment methods:
Students obtain credits for their own projects solved and presented during semester, activity during seminars and participation on compulsory and optional activities during seminars, lectures and practices. Project is pracical, students realize their own socially responsible ideas a present their realization in the form of a poster. Posters will be part of an exhibition of socially responsible students´ project. Part of the course is the organisation of Socially Responsible Day at MENDELU. The participation of students is obligatory. For these activities students can obtain 10 points (active participation) and 35 points (project realization and poster). The exam is written, where students prove theoretical knowledge, the ability to implement the knowledge in business praxis by solving practical exercises. The maximum points from the examination is 35.
Recommended reading:
TypeAuthorTitlePublished inPublisherYearISBN
RQKUNZ, V.Společenská odpovědnost firemPrahaGrada2012978-80-247-3983-0
RQMÁDLOVÁ, L.Společenská odpovědnost firem: [etické podnikání a sociální odpovědnost v praxi]KaninaOPS2010978-80-87269-12-1
RQMÁDLOVÁ, L.Nový pohled na společenskou odpovědnost firem: strategická CSRPlzeňNava2012978-80-7211-408-5
RQBLOWFIELD, M. -- MURRAY, A.Corporate responsibilityOxfordOxford University Press978-0-19-958107-8
RQCRANE, A. -- MATTEN, D.Business ethics: managing corporate citizenship and sustainability in the age of globalizationOxfordOxford University Press20109780199564330
RQPAVLÍK, M. -- BĚLČÍK, M. et al.Společenská odpovědnost organizace: CSR v praxi a jak s ním dál978-80-247-3157-5


Last modification made by Ing. Jiří Gruber on 02/19/2019.

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