Course syllabus PET - Corporate Social Responsibility (FBE - SS 2018/2019)


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Course code:
PET
Course title in Czech:
Corporate Social Responsibility
Course title in English:
Corporate Social Responsibility
Semester:
SS 2018/2019
Mode of completion and number of credits:
Exam (5 credits)
Mode of delivery and timetabled classes:
full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Level of course: bachelor
Course type: required
Type of delivery: usual, consulting
Mode of delivery for our mobility students abroad:
-- item not defined --
Language of instruction:
Czech
Course supervisor: Ing. Sylvie Formánková, Ph.D.
Course supervising department:
Faculty:
Teachers:
Ing. Sylvie Formánková, Ph.D. (examiner, instructor, lecturer, supervisor, tutor)
Ing. Renata Kučerová, Ph.D. (examiner, instructor)
Prerequisites:
 
Timetable in this semester:
DayFrom-till
Room
Teacher
Entry
Frequency
Capacity
Thursday
15.00-16.50
Q16
Lecture
Every week
80
Friday
11.00-12.50
Q14
Seminar
Odd week
36
Friday
11.00-12.50
Q14
R. KučerováSeminarEven week
36
 
Aim of the course and learning outcomes:
Students are provided with the basic knowledge and orientation in the corporate social responsibility (CSR) and business ethics. Methods of theoretical and practical integration of CSR, ethics and philanthropic activities in business strategic planning will be introduced. To achieve this aim, experts from profit and non-profit sector will be invited as speakers. Students will be actively participating on project solving and the results will practically influence the profit or non-profit sector. They will attend excursions.
 
Course content:
1.
Business ethic vs. corporate social responsibility (allowance 4/2)
 
a.
History and origin of business ethics
b.
The relationship between business ethics and corporate social responsibility (CSR)
c.
Ethical decision making

2.
The importance and origin of CSR (allowance 8/4)
 
a.
The introduction to CSR
b.
Origin of CSR
c.
Sustainability
d.
Corporate philanthropy
e.
CSR in developing economies
f.
Globalization and CSR; CSR in multinational context

3.
Managing and implementation of CSR (allowance 12/6)
 
a.
How to manage CSR
b.
The position of CSR in leadership of a company
c.
Social accounting
d.
Stakeholder management
e.
Responsible investment
f.
CSR in small and medium sized enterprises

4.
Impact, criticism and future of CSR (allowance 4/2)
 
a.
The impact of CSR
b.Criticism of CSR
c.Future and development of CSR

Learning activities and teaching methods:
Type of teaching method
Daily attendance
lecture
28 h
practice14 h
professional educational excursion4 h
consultation8 h
project work
20 h
public presentation (oral)
5 h
preparation for exam
35 h
preparation for regular assessment4 h
preparation of presentation
5 h
report from excursion, tour, practical placement
2 h
elaboration and execution of projects
15 h
Total140 h
 
Assessment methods:
Students obtain credits for their own projects solved and presented during semester, activity during seminars and participation on compulsory and optional activities during seminars, lectures and practices. Project is pracical, students realize their own socially responsible ideas a present their realization in the form of a poster. Posters will be part of an exhibition of socially responsible students´ project. Part of the course is the organisation of Socially Responsible Day at MENDELU. The participation of students is obligatory. For these activities students can obtain 10 points (active participation) and 35 points (project realization and poster). The exam is written, where students prove theoretical knowledge, the ability to implement the knowledge in business praxis by solving practical exercises. The maximum points from the examination is 35.
 
Assessment criteria ratio:
Requirement typeDaily attendance
Total
0 %
 
Recomended reading and other learning resources:
Basic:
KUNZ, V. Společenská odpovědnost firem. 1st ed. Praha: Grada, 2012. 201 p. Expert. ISBN 978-80-247-3983-0.
MÁDLOVÁ, L. Společenská odpovědnost firem: [etické podnikání a sociální odpovědnost v praxi]. 1st ed. Kanina: OPS, 2010. 189 p. ISBN 978-80-87269-12-1.
MÁDLOVÁ, L. Nový pohled na společenskou odpovědnost firem: strategická CSR. 1st ed. Plzeň: Nava, 2012. 173 p. ISBN 978-80-7211-408-5.
BLOWFIELD, M. -- MURRAY, A. Corporate responsibility. 2nd ed. Oxford: Oxford University Press, 431 p. ISBN 978-0-19-958107-8.
CRANE, A. -- MATTEN, D. Business ethics: managing corporate citizenship and sustainability in the age of globalization. 3rd ed. Oxford: Oxford University Press, 2010. 614 p. ISBN 9780199564330.
PAVLÍK, M. -- BĚLČÍK, M. et al. Společenská odpovědnost organizace: CSR v praxi a jak s ním dál. 1st ed. Praha: Grada, 2010. 169 p. Management. ISBN 978-80-247-3157-5.

Course listed in study plans for this semester:
Track SBMT Manažerské techniky, full-time form, initial period WS 2016/2017
Track SBMT Manažerské techniky, full-time form, initial period SS 2016/2017
 
Course listed in previous semesters:
Teaching place:
Brno


Last modification made by Ing. Jiří Gruber on 02/19/2019.

Type of output: