Sylabus predmetu MEK - Managerial Economics (FRDIS - WS 2013/2014)


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Course title: Managerial Economics
Semester: WS 2013/2014
Course supervisor: prof. Dr. Ing. Libor Grega
Supervising department: Department of Regional and Business Economics (FRDIS)
Time allowance: full-time, 2/1 (hours of lectures per week / hours of seminars per week)
Prerequisites for registration: SBZ or State Bachelor Exam
Type of study: usual, consulting
Form of teaching: lecture, seminar
Mode of completion and credits: Exam (5 credits)
 
Course objective:
The objective of the course is to provide comprehensive presentation of managerial economics, to deepen knowledge of students, respectively to extend it especially in the area of production and cost analysis, firm's objectives, demand analysis, analysis of market structures, business decision making in market structures, and environmetal aspects of entrepreneurship.
 
Course content:
1.Introduction into managerial economics (allowance 1/0)
2.Industrial and market structure, optimization of firms size (allowance 2/2)
3.Operation costs and costs of supportive activities (allowance 2/2)
4.Business objectives (allowance 4/0)
5.Demand as a factor of business decision making (allowance 2/6)
6.Firm's behaviour in different market structures (allowance 4/2)
7.Price policy (allowance 2/4)
8.Decision making about promotion (allowance 2/2)
9.Long run decision making of firms, vertical integration, product differentiation (allowance 3/4)
10.Firm in capital and money markets (allowance 2/6)
11.Management of human resources (allowance 2/0)
12.Firm and environment (allowance 2/0)
 
Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     seminar14 h
Self-study
     preparation for exam52 h
     preparation for regular assessment10 h
     preparation for regular testing16 h
     elaboration and execution of projects20 h
Total140 h
 
Key words:
none
 
Course completion:
Written form of final examination. To became eligible for credits points for active participation in seminars, assignments submission, control and final tests are required.
 
Course methods: Lectures, seminars, individual and group work, selfstudy. Total 56 hours, of it 28 hours of lectures and 28 hours of seminars.
 
Reading list:
Basic:
REEKIE, W. -- CROOK, J N. Managerial economics : A European text. 4th ed. New York: Prentice Hall, 1994. 587 p. ISBN 0-13-100520-0.

Recommended:
Ferguson, P.R., Ferguson, G., Business Economics, London: Macmillan, 1993
Hirshey, M., Pappas, J.L., Whigham, D., Managerial Economics - European edition, Dryden Press, 1995
Moschandreas, M., Business Economics, London: Routledge, 1994
Synek, M., Manažerská ekonomika, Praha: Grada, 1996
Synek, M., Podniková ekonomika, Praha: C.H.Beck, 1999

Study plans:
Track PO Business full-time form, initial academic year WS 2013/2014
 
Run in the period of: SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, WS 2016/2017, SS 2015/2016   (and older)
Course tutor: prof. Dr. Ing. Libor Grega (examiner, instructor, lecturer, supervisor, tutor)
Ing. Radka Redlichová, Ph.D. (instructor, tutor)
Ing. Ivo Zdráhal, Ph.D. (instructor, tutor)
Teaching language: Czech
Town: -- item not defined --


Last modification made by Bc. Vít Karber on 07/30/2013.

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