Course syllabus OSM - Specialized Seminary - Marketing (FBE - Sklad PEF)


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Course title: Specialized Seminary - Marketing
Semester: -- item not defined --
Course supervisor: doc. Ing. Jana Turčínková, Ph.D.
Supervising department: Department of Marketing and Trade (FBE)
Time allowance: full-time, 0/2 (hours of lectures per week / hours of seminars per week)
Prerequisites for registration: (Language in Business - English or Language in Business - English or English 1 or English K 1 or English 1, EI)
Type of study: usual
Form of teaching: seminar
Mode of completion and credits: Fulfillment of requirements (2 credits)
 
Course objective:
The objective of this course is to teach students marketing terminology, understand English texts and work with it.
 
Course content:
1.An Introduction to Marketing Principles (allowance 0/4)
2.Marketing Environment and Marketing Planning (allowance 0/2)
3.Consumer Behavior and Market Segmentation (allowance 0/4)
4.Marketing Mix (allowance 0/8)
5.Marketing in Tourism and Destination Management (allowance 0/2)
6.Factors of Tourism Development (allowance 0/2)
7.Modern Tourism Products (allowance 0/2)
 
Teaching methods and workload (hours of workload):
Type of teaching methodDaily attendance
Direct teaching
     seminar26 h
     public presentation (oral)2 h
Self-study
     preparation for exam15 h
     preparation for regular assessment5 h
     preparation for regular testing5 h
     preparation of presentation3 h
Total56 h
 
Key words:
none
 
Course completion:
Successful completion of the course is subject to the following three requirements: 1. Students must earn at least 50% of the points in total in tests that are written in 10 seminars. 2. At the end of the semester, groups of students must present (in English) their solutions to an assignment which they given a week earlier. 3. They must earn 50% of points in the final exam.
 
Course methods: Seminars are based on praticing work with English texts.
 
Reading list:
Basic:
BAINES, P. -- FILL, C. -- PAGE, K. Marketing. Oxford: Oxford University Press, 859 p. ISBN 978-0-19-929043-7.
MATHIESON, A. -- WALL, G. Tourism: change, impacts, and opportunities. 1st ed. Harlow, England: Pearson Prentice Hall, 2006. 412 p. ISBN 978-0-130-99400-4.

Recommended:
Col. Marketing: concepts and strategies. 5th ed. Boston: Houghton Mifflin, 878 p. ISBN 0-618-53203-X.
BEAVER, A. A dictionary of travel and tourism terminology. 2nd ed. Wallingford: CABI Publishing, 2005. 409 p. ISBN 0-85199-020-7.

Study plans:
B-EM-AFE Agriculture and food economics, full-time form, initial academic year WS 2009/2010
B-EM-AFE Agriculture and food economics, full-time form, initial academic year WS 2012/2013
B-EM-AFE Agriculture and food economics, full-time form, initial academic year WS 2015/2016
B-EM-AFE Agriculture and food economics, full-time form, initial academic year WS 2016/2017
B-EM-ME Economics and Management, full-time form, initial academic year SS 2017/2018
B-EPA-PA Public administration, full-time form, initial academic year WS 2018/2019
B-EPA-F Finances, full-time form, initial academic year WS 2018/2019
B-EM-TM Tourism Management, full-time form, initial academic year WS 2018/2019
B-EM-ME Economics and Management, full-time form, initial academic year WS 2018/2019
B-EM-TM Trade management, full-time form, initial academic year WS 2018/2019
B-EM-SE Social economics, full-time form, initial academic year WS 2018/2019
B-EM-ME Economics and Management, full-time form, initial academic year SS 2018/2019
B-EM-TM Tourism Management, full-time form, initial academic year WS 2019/2020
B-EM-TM Trade management, full-time form, initial academic year WS 2019/2020
B-EPA-F Finances, full-time form, initial academic year WS 2019/2020
B-EM-ME Economics and Management, full-time form, initial academic year WS 2019/2020
B-EM-SE Social economics, full-time form, initial academic year WS 2019/2020
 
Run in the period of: WS 2019/2020, SS 2018/2019, WS 2018/2019, SS 2017/2018, WS 2017/2018, SS 2016/2017   (and older)
Course tutor: doc. Ing. Jana Turčínková, Ph.D. (supervisor)
Teaching language: English
Town: Brno


Last modification made by Ing. Jiří Gruber on 07/19/2017.

Type of output: